Nike•Joyride
Team: Nike RXD, Lauren Blanche, Krissy Harbert, Santy Wang,
Amanda Rawlings, and Bryon Panaia; Art Signage by Dirty Bandits
Role : Designer
Joyride is a brand new innovation, a running sneaker that uses foam beads to cushion your every step. Our task was to transform the Soho Flagship into an experience that would both tell about the innovation and leave the consumer with a lasting memory of it’s features.
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